IFBD and your privacy
Following the new European privacy rules, IFBD conducted an internal audit – in co-operation with law firm Lydian - of its processes to determine which adjustments need to be made to, on the one hand, meet the new GDPR provisions, but on the other hand also to safeguard IFBD's business model. With the arrival of GDPR our basic principle remains the same:
Our business strategy focuses on a correct balance between maintaining our business operation with respect for our (potential) customers.
Naturally, our (potential) customer has the right to determine himself to what extent the IFBD communicates with him/her. We spread our communication via:
- post mailings: a package of programmes is sent by post to a specific target group every week.
- e-mail campaigns: a newsletter in which a programme is presented is sent to a specific target group twice a week.
Based on courses, workshops & training courses, the IFBD offers (potential) customers the opportunity to stay up to date of the latest trends and evolutions in their own work processes. To organise these sessions, it is of course necessary to be able to communicate about our offer. We try to carry out these information campaigns as effectively as possible. To this end – over more than 20 years already - we developed a database of our (potential) customers. This requires a responsible approach: our B-to-B database is built in such a way to ensure we only save the data that are necessary for optimum communication.
The key to this are our “fields of interest” which are specified per (potential) customer. Preferably, they determine them themselves. This can be indicated via our website. In the absence hereof we try to determine this ourselves based on the position, previously shown interest or participation in our training courses, etc. of our (potential) customer.
Click THIS LINK to select your fields of interest yourself!
Based on this principle on the one hand, and on the other hand the need to keep things processable – all questions are indeed handled personally and are not subject to automatic/machine processing – we carried out a number of procedures and database adjustments to be able to meet the wishes of our (potential) customers as much as possible. We inform our (potential) customers about our method as follows:
- Information on our website via the “GDPR” webpage.
- Specification of link to GDPR webpage on our marketing folders, both on hard copy and digital.
- Link to GDPR webpage on our digital newsletter.
- Link to “unsubscribe page” on our digital newsletter.
- A new e-mail address – specifically for this problem – was created and is followed up: DPO@ifbd.be
The IFBD undertakes to handle all questions of (potential) customers regarding their right to object, right of access or right to erasure, within 24 hours by one of its employees.
A number of applications have been developed to register our method of communicating to our (potential) customers per contact and/or company. In this way we can take into account the following with our selection:
- Communication with (potential) customer is permitted by e-mail and/or post.
- Periodicity of e-mail communication with (potential) customer: weekly or two weekly.
- Information regarding company policy of (potential) customer: we keep information regarding the method how the company – at their own discretion– can or cannot be contacted.
- Fields of interest: specification of target group.
Although the information we keep of our (potential) customers is not personal data and is relatively restricted, we have adopted a number of measures to protect our database:
- Access to the database is protected with a personal password.
- Between the IFBD and its employees a contract of confidentiality has been conclude.
- A “Data Protection Officer” has been appointed at IFBD who monitors the actions in the database.
Cookies on our website:
IFBD uses three types of cookies:
- Functional cookies: these cookies ensure the proper functioning of the website and make it more pleasant for visitors and remember, for example, the preferences.
- Cookies for web statistics: by analysing the surf behaviour of our visitors (most visited pages, type of browsers, PC versus mobile, etc.) we can further optimise our website. IFBD uses Google Analytics for this.
How long are cookies saved?
Most IFBD cookies disappear as soon as you close your browser. The other cookies can always be removed via your browser.
Yes, I agree with this method of communication.